Why expensive doesn't always mean better

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Not necessarily. More expensive skincare isn't always better. Here's a breakdown:

Why expensive doesn't always mean better:

  • Branding & marketing: A lot of what you're paying for is the name, packaging, and promotion—not the ingredients.

  • Same ingredients, higher price: Many luxury and drugstore products share similar active ingredients like hyaluronic acid, niacinamide, or retinol.

  • Irritating extras: Pricier products often include fragrances or exotic extracts that can irritate sensitive skin.

When higher cost might be justified:

  • Higher concentration of actives: Some expensive formulas do have more potent or stabilized versions of key ingredients.

  • Research & formulation: Premium brands may invest more in clinical testing and innovation.

  • Texture & experience: Luxury products often have more refined textures and better user experience.

What actually matters more:

  • Ingredients: Know what your skin needs (e.g., hydration, exfoliation, barrier support) and look for those ingredients.

  • Formulation: How well a product is formulated (pH balance, stability, combination of ingredients) matters more than the price.

  • Consistency: Using good products consistently beats using expensive products occasionally.