In Your 20s: Prevention & Maintenance

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Yes, you should adjust your skincare routine as you age, because your skin’s needs change over time. What worked in your 20s might not be as effective—or even appropriate—in your 30s, 40s, and beyond.


👶 In Your 20s: Prevention & Maintenance

  • Focus: Hydration, sun protection, and gentle exfoliation.

  • Must-haves:

    • Sunscreen (daily!)

    • Lightweight moisturizer

    • Antioxidant serum (like vitamin C)

    • Gentle cleanser and exfoliant


👩 In Your 30s: Early Repair & Protection

  • Focus: Address early signs of aging like dullness, fine lines, and uneven tone.

  • Add or upgrade:

    • Retinol or bakuchiol (anti-aging, cell turnover)

    • Eye cream for dark circles or puffiness

    • Peptides or ceramide-rich moisturizers


👩‍🦳 In Your 40s and Beyond: Rebuilding & Deep Hydration

  • Focus: Firmness, elasticity, and barrier support.

  • Core upgrades:

    • Richer moisturizer (with hyaluronic acid, ceramides)

    • Higher-strength retinoids (if tolerated)

    • Niacinamide (brightens, strengthens barrier)

    • Gentle exfoliation (AHAs, PHAs—less frequently but consistently)

    • Targeted treatments for pigmentation or texture


Hormonal Changes Matter Too

Perimenopause and menopause affect oil production, skin thickness, and hydration. You may notice more dryness, sensitivity, or loss of firmness—adjust products accordingly (e.g., richer textures, soothing ingredients, collagen boosters).


Bottom line: Evolving your routine doesn’t mean adding more—it means being smarter and more targeted with what your skin truly needs at each stage of life.